"The Hobbit"

After many delays, at last filming of the much awaited movie "The Hobbit" has started. Just as a reminder, "The Hobbit" tells the story of Bilbo Baggins, which preceded the events of "The Lord of the Rings" trilogy.
Here's the proof via Peter Jackson's Facebook page and the movie's official blog which went live at the end of February:

And here part of the cast (Sir Ian McKellen, Cate Blanchet and Andy Serkis, LOTR's Gollum are not depicted, but they are tied to the project. Bibo Baggins is played by Martin Freeman, known for his roles in "Love Actually", "The Office" (UK version) as well as BBC's "Sherlock")